Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools

Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools

A startup that’s built cross-channel growth marketing platform — used by businesses to capture customers across whatever digital media they happen to be using — is today announcing funding to do some growing of its own. Iterable — which uses email, push and in-app notifications, SMS and other sources to Read more…

Will the 2020s be online advertising’s holistic decade?

Will the 2020s be online advertising’s holistic decade?

Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center. The explosion of data and identity management, combined with Read more…

Uberflip acquires SnapApp for smarter content targeting

Uberflip acquires SnapApp for smarter content targeting

Uberflip is acquiring SnapApp, bringing together two startups that promise help marketers use their content more effectively. President and Chief Marketing Officer Randy Frisch argued that Uberflip focuses on content experience, not content marketing. In other words, it’s not selling productivity and workflow tools for marketers to write blog posts Read more…

Brexit ad blitz data firm paid by Vote Leave broke privacy laws, watchdogs find

Brexit ad blitz data firm paid by Vote Leave broke privacy laws, watchdogs find

A joint investigation by watchdogs in Canada and British Columbia has found that Cambridge Analytica-linked data firm, Aggregate IQ, broke privacy laws in Facebook ad-targeting work it undertook for the official Vote Leave Brexit campaign in the UK’s 2016 EU referendum. A quick reminder: Vote Leave was the official leave campaign Read more…

Amnesty International latest to slam surveillance giants Facebook and Google as “incompatible” with human rights

Amnesty International latest to slam surveillance giants Facebook and Google as “incompatible” with human rights

Human rights charity Amnesty International is the latest to call for reform of surveillance capitalism — blasting the business models of “surveillance giants” Facebook and Google in a new report which warns the pair’s market dominating platforms are “enabling human rights harm at a population scale”. “[D]despite the real value Read more…