Will the 2020s be online advertising’s holistic decade?

Will the 2020s be online advertising’s holistic decade?

Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center. The explosion of data and identity management, combined with Read more…

Adobe announces GA of customer data platform

Adobe announces GA of customer data platform

The customer data platform (CDP) is the newest tool in the customer experience arsenal as big companies try to help customers deal with data coming from multiple channels. Today, Adobe announced the general availability of its CDP. The CDP is a like a central data warehouse for all the information Read more…

Freshworks raises $150M Series H on $3.5B valuation

Freshworks raises $150M Series H on $3.5B valuation

Freshworks, a company that makes a variety of business software tools from CRM to help desk software, announced a $150 million Series H investment today from Sequoia Capital, CapitalG (formerly Google Capital) and Accel on a hefty $3.5 billion valuation. The late-stage startup has raised almost $400 million, according to Read more…

Salesforce Ventures invested $300M in Automattic while Salesforce was building a CMS

Salesforce Ventures invested $300M in Automattic while Salesforce was building a CMS

In September, Salesforce Ventures, the venture of arm of Salesforce, announced a hefty $300 million investment in Automattic, the company behind WordPress, the ubiquitous content management system (CMS). At the same time, the company was putting the finishing touches on Salesforce CMS, an in-house project it released last week. The Read more…

Helping banks refine sales pitches and customer service, Minneapolis-based Total Expert raises $52 million

Helping banks refine sales pitches and customer service, Minneapolis-based Total Expert raises $52 million

It’s no secret that the art of customer service in the modern era is something that banks desperately need help with. One of the reasons why challenger banks have been able to find acceptance, new customers and — well — the ability to challenge existing banking companies is the mistreatment Read more…

Latest Adobe tool helps marketers work directly with customer journey data

Latest Adobe tool helps marketers work directly with customer journey data

Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience. The customer journey involves Read more…

Customer success isn’t an add-on – Start early to win later

Customer success isn’t an add-on – Start early to win later

Dale Chang & Jay Nathan Contributor What comes first: Sales or Customer Success? Many growing startups pressure themselves to start selling as soon as there’s a viable product to sell. “Set up Customer Success functions” goes on the to-do list. After all, we don’t have to worry for another year, Read more…

Simon Data hauls in $30M Series C to continue building customer data platform

Simon Data hauls in $30M Series C to continue building customer data platform

As businesses use an increasing variety of marketing software solutions, the goal around collecting all of that data is to improve customer experience. Simon Data announced a $30 million Series C round today to help. The round was led by Polaris Partners . Previous investors .406 Ventures and F-Prime Capital Read more…