Getting more people to open your emails

Getting more people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor What’s the right way to sponsor a YouTube Read more…

What’s the right way to sponsor a YouTube influencer?

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails How to get your ads working, and whether PR is Read more…

In a social media world, here’s what you need to know about UGC and privacy

In a social media world, here’s what you need to know about UGC and privacy

Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding Read more…

How to get people to open your emails

How to get people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to work with top influencers and avoid ad blockers The secret of content marketing: avoid high bounce Read more…

Spirable refuels with $7.4M to serve more personalized video ads in the US

Spirable refuels with $7.4M to serve more personalized video ads in the US

London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the customized video ads space — offering a platform that simplifies and Read more…

How to use Amazon and advertising to build a D2C startup

How to use Amazon and advertising to build a D2C startup

Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, Perfect Snacks, Aloha, Pill Club, Solid Gold, and many Read more…

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The secret of content marketing: Avoid high bounce rates

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to see another company’s growth tactics and try them yourself How do startups actually get their content Read more…

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Google adds playable podcast episodes to search results

Google is making it easier to find and listen to audio content specific to your search interests, with playable episodes surfaced in results that start rolling out today. Playable podcasts will show up in results when you use “podcasts” as a keyword in your search, in combination with other terms. Read more…