Category: Digital Marketing

Adtech told to keep calm and fix its ‘lawfulness’ problem 0

Adtech told to keep calm and fix its ‘lawfulness’ problem

Six months after warning that the real-time bidding (RTB) component of programmatic online advertising is wildly out of control — i.e. in a breaking the law sense — the UK’s data protection watchdog has...

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules 0

France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules

France’s competition watchdog has slapped Google with a €150 million (~$166M) fine after finding the tech giant abused its dominant position in the online search advertising market. In a decision announced today — following...

Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa 0

Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa

Most in tech would agree that following the launch of Alexa and Google Home devices the ‘Voice Era’ is here. Voice assistant usage is at 3.3 billion right now; by 2020 half of all searches...

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there 0

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription services are on...

In a post-cookie world, RTB is key to effective digital marketing 0

In a post-cookie world, RTB is key to effective digital marketing

Since GDPR became enforceable, the number of third-party cookies has declined Jason Boshoff Contributor Jason Boshoff is Chief Operating Officer at Bidtellect, a paid content distribution and analytics company. We’re in a privacy panic....

Why D2C holding companies are here to stay 0

Why D2C holding companies are here to stay

Alex is CEO and co-Founder of Innovation Department, a tech-empowered platform building the next generation of consumer brands. Previously, he worked at Goldman Sachs and Pershing Square Capital Management. It wasn’t that long ago...

Banning digital political ads gives extremists a distinct advantage 0

Banning digital political ads gives extremists a distinct advantage

Jessica Alter Contributor Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front since...

Getting more people to open your emails 0

Getting more people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also...

What’s the right way to sponsor a YouTube influencer? 0

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to...

In a social media world, here’s what you need to know about UGC and privacy 0

In a social media world, here’s what you need to know about UGC and privacy

Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and...