Category: Marketing

Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa 0

Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa

Most in tech would agree that following the launch of Alexa and Google Home devices the ‘Voice Era’ is here. Voice assistant usage is at 3.3 billion right now; by 2020 half of all searches...

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there 0

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions devour daily need to find a new business model. Subscription services are on...

Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools 0

Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools

A startup that’s built cross-channel growth marketing platform — used by businesses to capture customers across whatever digital media they happen to be using — is today announcing funding to do some growing of...

Will the 2020s be online advertising’s holistic decade? 0

Will the 2020s be online advertising’s holistic decade?

Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two months left in the decade, advertising is again entering a new phase of rapid...

Vistaprint left a customer service database unprotected, exposing calls, chats and emails 0

Vistaprint left a customer service database unprotected, exposing calls, chats and emails

A security researcher has found an exposed database on the internet belonging to online printing giant Vistaprint. Security researcher Oliver Hough discovered the unencrypted database last week. There was no password on the database,...

WebKit’s new anti-tracking policy puts privacy on a par with security 0

Invasive scheme spotted that foxes tracker blockers

Online privacy is facing a new challenge: A first-party tracker that appears to be unblockable with standard privacy tools such as adblockers. The tracker in question was spotted being deployed by French national newspaper,...

TriNet sent remote workers an email that some thought was a phishing attack 0

TriNet sent remote workers an email that some thought was a phishing attack

It was the one of the best phishing emails we’ve seen… that wasn’t. Phishing remains one of the most popular attack choices for scammers. Phishing emails are designed to impersonate companies or executives to...