Turning Google traffic into leads, and what’s new in SEO

Turning Google traffic into leads, and what’s new in SEO

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Getting more people to open your emails How Read more…

ZeroDown, valued at $150 million, plans to take on Zillow

ZeroDown, valued at $150 million, plans to take on Zillow

Days out of Y Combinator, venture capitalists valued ZeroDown, a financial and real estate technology startup, at $150 million. The company had the perfect match of experienced founders and eye-popping ambitions to carve a new path to home ownership. “I think we will be known as a company that makes Read more…

Getting more people to open your emails

Getting more people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor What’s the right way to sponsor a YouTube Read more…

Kwaku EDITS V2

As Sinai Ventures returns first fund, partner Jordan Fudge talks new LA focus

At age 27, Jordan Fudge is quietly making a splash in the VC world. Fudge is the managing partner of Sinai Ventures, a multi-stage VC fund that manages $100 million and has more than 80 portfolio companies including Ro, Drivetime, Kapwing, and Luminary. His 2017 investment in Pinterest — a Read more…

Peloton Bike Lifestyle 04

‘We are seeing volume and interest in Peloton explode,’ says company president on listing day

This morning, Peloton (NASDAQ: PTON), the tech-enabled stationary bicycle and fitness content streaming company, raised $1.2 billion in its NASDAQ initial public offering. Despite dropping more than 10% in its first day of trading — ultimately closing down 11% at $25.84 per share — the IPO was a bona fide Read more…

What’s the right way to sponsor a YouTube influencer?

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails How to get your ads working, and whether PR is Read more…

The portrait of an avatar as a young artist

The portrait of an avatar as a young artist

LaTurbo was early to exploring these questions of identity and experimenting with telepresence. She has shape-shifted across media types, spending time in everything from AOL and chat rooms, to MMOs, virtual worlds and social media platforms. In this conversation she shares her thoughts on how social networks have breached our trust, Read more…

In a social media world, here’s what you need to know about UGC and privacy

In a social media world, here’s what you need to know about UGC and privacy

Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding Read more…