Banning digital political ads gives extremists a distinct advantage

Banning digital political ads gives extremists a distinct advantage

Jessica Alter Contributor Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front since 2017. Jack Dorsey’s announcement that Twitter will no longer run political ads because “political messages reach Read more…

OzoneAI wants companies to pay you for your data, upending the ad model

OzoneAI wants companies to pay you for your data, upending the ad model

Imagine this. Instead of giving away your personal data so web giants can show you ads, you cut out the middle person and allow advertisers to pay you directly for your data. It’s a novel idea for a new startup that bills itself as a “data privacy” company. OzoneAI says Read more…

Europe’s top court says active consent is needed for tracking cookies

Europe’s top court says active consent is needed for tracking cookies

Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed. It’s a decision that — at stroke — plunges websites Read more…

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Get popcorn for iOS 13’s privacy pop-ups of creepy Facebook data grabs

Privacy-minded changes to smartphone operating systems which foreground the background activity of third party apps are helping to spotlight more of the surveillance infrastructure deployed by adtech giants to track and profile human eyeballs for profit. To wit: iOS 13, which will be generally released later this week, has already Read more…

Why am I seeing this ad? AI, ML & human error in advertising

Why am I seeing this ad? AI, ML & human error in advertising

Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising. This is where machines and Read more…

Spirable refuels with $7.4M to serve more personalized video ads in the US

Spirable refuels with $7.4M to serve more personalized video ads in the US

London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the customized video ads space — offering a platform that simplifies and Read more…

Mental health websites in Europe found sharing user data for ads

Mental health websites in Europe found sharing user data for ads

Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings Read more…

How to use Amazon and advertising to build a D2C startup

How to use Amazon and advertising to build a D2C startup

Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, Perfect Snacks, Aloha, Pill Club, Solid Gold, and many Read more…

Twitter ‘fesses up to more adtech leaks

Twitter ‘fesses up to more adtech leaks

Twitter has disclosed more bugs related to how it uses personal data for ad targeting that means it may have shared users data with advertising partners even when a user had expressly told it not to. Back in May the social network disclosed a bug that in certain conditions resulted Read more…

Europe’s top court sharpens guidance for sites using leaky social plug-ins

Europe’s top court sharpens guidance for sites using leaky social plug-ins

Europe’s top court has made a ruling that could affect scores of websites that embed the Facebook ‘Like’ button and receive visitors from the region. The ruling by the Court of Justice of the EU states such sites are jointly responsible for the initial data processing — and must either Read more…